This blog had only been running for a few hours when I met up with an old acquaintance from school. Together with some friends he’s starting a company called Audio Learning. The idea is to create speeches and management summaries - on audio - for business people on the move. I like the idea. But there are a lot of good ideas that never make it. In order to make money you need to either:
1. Get a lot of users…
2. … or charge every user a lot of money.
Personally I prefer business models that focus on point 1 - scale. As for most business models, the big issue here is: marketing. How can you - cheaply - reach a lot of people, get them interested, and get them to pay for the service?