I had my first "Tripbirds AHA moment" a week ago. I am one of the speakers at a conference in Gothenburg called "Webbdagarna", and I wanted to book a fun and kind of happening hotel for the conference. I actually checked out Booking.com and my own Hotellkartan.se first. I got some ideas, but could not decide.
Then I gave Tripbirds a spin. And the differences were obvious. On Tripbirds you see directly which hotels are happening, both among your own friends and among people in general.
It's been a hypothesis of ours that Instagram images from hotels could give a different, perhaps richer, picture of hotels. And I think it really works.
Checking out Instagram images adds a lot of real flavor. The big difference, compared to all other hotel images, is that these images show real people. That makes the the whole experience a lot more fun, and I really think you get a different sense of the atmosphere at the different hotels.
We have more things in the pipeline. Hope you give Tripbirds a spin, and tell us what you think!