Tuesday, July 10, 2007

Idea #4: Keybroker.se

Keybroker.se is the name of a new Swedish company that is supposed to help other companies advertise on search engines. The company is started by Fredik Arnander who has previously started some other companies (and who also went to the same school as I did).

It could be really lucrative to get a peice of the pie of the large companies spending on search engine advertising. And the Keybroker.se webpage looks really nice. But what they won’t tell you is that Google actually accounts for 95% of the search market in Sweden. Does anyone really need another middleman? Well, maybe if you’re a bit clueless and you’re running a company with deep pockets, you do.

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